Overview
Before leaving Rosie I redesigned the entire site to be responsive. The redesign allowed us to have a consistent UI throughout the site and for the website to be used as the mobile app.
My Role: Creative Director, Graphic Designer, Experience Designer, Developer Liaison
My Tools: Adobe Illustrator, Adobe XD, User Interviews, UX Testing
Challenge
Since this project was going to require the developers to touch every element of the site, I incorporated edits for features based on feedback we had from customers and internal teams (sales, support, and development) such as:
• Address common issues directed at Support
• Elevate visuals to assist the Sales team
• Provide more customizable spaces to the stores for Marketing
• Simplify and reuse UI elements for Development
• Organize and update the UX for new and repeat customers.
Solution
In the end, there were 259 mockups, 215 JIRA tickets, a suggested execution plan for the Product Owner, and documentation explaining decisions and related features. This was my final project before leaving Rosie, so I documented clearly and thoroughly,
The site had always been updated incrementally. This meant that UI elements were inconsistent, and that development was creating redundant code. This was unsustainable, as updating a simple feature could mean touching code in several places.
We added information to reduce the number of inquiries our Support team received. This information was available on our backend product data, but wasn't made visible on the front end. Information such as how different items are priced. The new interface would reveal that information to the customer.
From user testing, we realized that our "Dashboard" was unhelpful to the user. Reworking the site to be responsive was the perfect opportunity to update this section as well.
When asked where they would look for updates and notifications, the majority of users said they would expect a pop up on the first screen they saw when logged in. When asked what the first thing they wanted to know when they logged in was, it was when the next delivery time could be. Thus, these two information boxes were designed to be added to the dashboard.
When asked where they would look for updates and notifications, the majority of users said they would expect a pop up on the first screen they saw when logged in. When asked what the first thing they wanted to know when they logged in was, it was when the next delivery time could be. Thus, these two information boxes were designed to be added to the dashboard.
