Since this project was going to require the developers to touch every element of the site, I incorporated edits for features based on feedback we had from customers and internal teams (sales, support, and development) such as:
• Address common issues directed at Support
• Elevate visuals to assist the Sales team
• Provide more customizable spaces to the stores for Marketing
• Simplify and reuse UI elements for Development
• Organize and update the UX for new and repeat customers.