Overview
One of the most user requested features was the ability to make a list on the Rosie website. Lists could be made for frequently bought items, or help organize a busy household with lists for favorite recipes, school lunch items, or more.
My Role: Creative Director, Graphic Designer, Experience Designer, Developer Liaison
My Tools: Adobe Illustrator, Adobe XD, InVision, Jira, User Interviews, UX Testing
Challenge
Making lists is an extremely common behavior, but how we make a list on a grocery app has more steps than jotting a list down on a spare piece of paper. We needed to integrate the make a list feature seamlessly into the shopping experience so users can use Rosie more efficiently in the future.
Solution
We created two ways for a user to add items to a list. They could either add an entire cart to a list (great for items households buy repeatedly) or they could add individual items to lists from the product details cards. This integrated the feature into their normal Rosie behavior.
![](https://cdn.myportfolio.com/a899d7cd2ba950e6e2ef4d54c68b6df1/99740060-b3df-46d5-8f86-8ee88955ef71_rw_600.jpg?h=a4f0861d687f1727711766a4ee48add8)
![](https://cdn.myportfolio.com/a899d7cd2ba950e6e2ef4d54c68b6df1/5ed190ca-4d85-4dab-9e56-efbf320d63cf_rw_600.jpg?h=32c00fe6b04a434d5216c90ad6aaa061)
Create a List from a Cart
![](https://cdn.myportfolio.com/a899d7cd2ba950e6e2ef4d54c68b6df1/d4bd7067-de09-4858-b247-524eddded109_rw_1920.jpg?h=b870c783f8d546ed063bba27716a3f53)
Adding a Single Item to a List
![](https://cdn.myportfolio.com/a899d7cd2ba950e6e2ef4d54c68b6df1/9d8cabae-9b38-4aac-947a-c8ccc6690357_rw_1920.jpg?h=3cd1eb25d053a2f0f1d0018b77c2385d)
Prototype of List Feature on Mobile App for User Testing