Overview
I redesigned the home page for The Jackson Laboratories Preclinical Research Services.
My Role: Creative Director, Project Manager, Graphic Designer, Experience Designer, Developer Liaison, SEO Manager
My Tools: Figma, Adobe Illustrator, Adobe Workfront
Challenge
How do we create a visually engaging webpage that communicates we are an innovative and modern contract research organization and let people discover the services that are relevant to them?
Solution
Using SEO research we updated our Preclinical Service homepage to have more relevant language, a clearer url, and an updated and fresh look. This page is also one of the first that needed to be updated in order to improve our site navigation in order to create content clusters that would empower Google to better serve up our content.
