Overview
I redesigned the website for The Jackson Laboratory that introduced customers to our capabilities regarding preclinical research in Oncology.
My Role: Creative Director, Project Manager, Graphic Designer, Experience Designer, Developer Liaison, SEO Manager
My Tools: Figma, Adobe Illustrator, Adobe Workfront
Challenge
How do we communicate our capabilities in a way that relevant to the user, provide them the resources to navigate where it is relevant to them, and improve our appearance to fit with our desired brand archetype?
Solution
We incorporated a story-brand based content style for our introduction paragraph, but immediately offer links to related services that would be more specific to the users interest. We also list our complete capabilities so users understand our wide breadth of services, which from user research we know is an offering our users may not know about.
The point of this page is to empower users to click deeper to services that are relevant to them. As a homepage it needed to be engaging and easy to navigate.
The point of this page is to empower users to click deeper to services that are relevant to them. As a homepage it needed to be engaging and easy to navigate.
