Ithacash was the next development of an alternative currency in Ithaca NY. Previously, an alternative currency called Ithaca Hours existed to incentivize volunteer work. People would earn quarter-, half-, and whole-hour notes by community volunteering that local businesses would allow them to redeem. Ithacash was an extension of this idea.
Problem:
Explain Ithacash in a simple trifold page brochure to be handed out at a community festival.
All of the content for the brochure was provided by the client, I simply needed to visually present it so that it would be easily digestible by the reader. I created all the graphics on the brochure, and translated the clients ideas of circles and linear progression into real graphics.
