Until covid, JAX mailed a calendar every year as a promotional item. One of the challenges with this campaign was the address validation. Money was wasted every year sending calendars to invalid addresses that were then returned to JAX. In order to combat this, a new mailing address confirmation journey was put in place that had the potential to be confusing to the user.
My Role: Project Lead, Graphic Designer, Experience Designer.
My Tools: Adobe Illustrator, Marketo